Oetker Collection Selects Leonardo Technology to Centrally Manage Growing Library of Hotel Digital Assets
Toronto, Canada and Baden-Baden, Germany – August 16th, 2016 – Leonardo Worldwide Corporation today announced that Oetker Collection, the most inspiring selection of masterpiece hotels in the world, has adopted its VScape Digital Asset Management technology to centrally manage an increasing number of high-resolution media assets for its expanding portfolio of one-of-a-kind hotels.
As digital marketing becomes more dependent on visual content, hotel chains are faced with the challenge of managing rapidly increasing amounts of high-resolution digital assets for hotel properties. As a solution to this challenge, Oetker Collection recently adopted the Premium version of Leonardo’s VScape Digital Asset Management System – a central, cloud based enterprise software system to centralize, organize and make use of an unlimited number of hotel media assets efficiently, seamlessly and securely. Additionally, VScape provides Oetker Collection direct connectivity to Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry.
“We know that our target guests are shopping for hotels online and that their booking decisions are heavily influenced by the quality and quantity of hotel images they’re seeing. We also know that the demand for hotel images will only increase. With that, we sought out an easy way to manage our growing library of high-resolution media internally and increase the quantity of images displayed on travel websites. Leonardo’s VScape was the clear solution for us, as it provides all of the digital asset management and connectivity options we need right now and as we grow,” says Laetitia Guy-Debout, Marketing Manager, Oetker Collection.
“We’re seeing an influx of hotel groups like Oetker Collection reaching out to us in search of a solution to better organize, manage, share and syndicate thousands of large, high resolution media files for their properties. This is evidence that investing in a complete end-to-end Digital Asset Management System – specifically VScape – is becoming essential for hotel chains. We’re confident that Oetker Collection will quickly benefit from increased efficiency and lower costs as a result of subscribing to VScape,” says John McAuliffe, Leonardo’s President.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online. For more information about Leonardo, visit www.leonardo.com.
About Oetker Collection
Oetker Collection is one of the most inspiring selections of masterpiece hotels in the world. The name ‘masterpiece hotels’ includes a pledge; a commitment to provide service of the highest quality, every hour of every day. The pearl as a symbol combines singularity, beauty and quality. The individual pearls bind together to form a unique string of pearls.
Each property is one-of-a-kind, reflecting the unique European heritage and sharing the highest levels of service internationally with exceptional and historic architecture & interiors combining with great attention to detail.